Jo Sutherland is an AI communications specialist and Managing Director of Magenta Associates, an award-winning, employee-owned and B Corp certified communications consultancy based in Brighton. She leads PR and marketing campaigns for purpose-led organisations, with a particular focus on clear, effective and responsible comms strategies that build audience engagement and trust. Drawing on a career in communications and journalism, Jo is now pursuing a second Master’s degree in AI, Ethics and Society at the University of Cambridge. Her work sits at the intersection of AI, communications and media, with a focus on how emerging technologies are reshaping creative practice, organisational decision-making and public trust. After initially questioning AI’s impact on creativity and communications, Jo went on to lead research and industry collaboration into its ethical and practical use. She commissioned a white paper and partnered with the University of Sussex to study how communicators are using AI in practice, producing a widely shared report. Supported by a government grant, she has since led an AI upskilling programme at Magenta, helping the team understand where AI adds value and where it does not. This work now extends to Magenta’s clients, supporting the responsible adoption of AI in the process. At Cambridge, Jo’s research examines AI’s societal and environmental impacts, alongside the opportunities and risks of its adoption in business. She is also a co-facilitator of aan upcoming AI literacy CPD programme for professionals. Alongside her professional and academic work, Jo explores ethical dilemmas through creative writing. Her first play, V+15 (London, 2020), inspired by the murder of filmmaker Theo van Gogh, examined the societal impact of censorship. Her second play, Lucy’s Pharmakon (Brighton, 2024), focused on technology’s potential to both help and hinder wellbeing.