It’s commonly cited in behaviour change theory that if just 3% of people in a given network adopt a new behaviour, it can trigger broader social change – so the challenge for our attendees is to take a small action or two each to help build this change.
We’ve already seen this effect in sectors before such as in architecture, where a few passionate EO champions drove adoption from 5% to 20% of the Architects Journal’s Top 100 firms in just three years.
Similarly, the eoa’s ‘Rising Star of the Year’ 2023, Pennard Vets, saw EO as a solution to industry consolidation challenges, sparking wide interest within the veterinary field.
It’s this approach from innovators and early adopters of the EOT over the past decade that’s seen the sector grow from fewer than 200 employee owned businesses (EOBs) in 2014 to 1,000 in 2022. Today the sector exceeds 2,000 businesses.
This is a long way off 3% of UK business, but then 2,000 seemed like a pipe dream just five years ago.
With tenfold the number of EOBs, and our insights and networks, through a series of small nudges collectively we can create greater momentum and change.
Together we can find places where EO can grow and offer opportunities not yet discovered.