Markets to explore and prioritise include:
Mature Markets
Sectors with the highest number of EOBs, which haven’t yet reached the tipping point into the mainstream.
High Potential for Growth
Markets with relatively low numbers of EOBs but strong alignment with EO outcomes if barriers are reduced.
Geographical Regions
Areas with the highest number of EO businesses and the highest penetration of EOBs.
We'll continue to update this page with our progress and which sectors we're currently focussing on.